Creative Strategist

I’m here to creatively solve business and marketing challenges that you may have.

A Confession

The truth is I never thought I’d have to make a website. I started my agency life in an analytics group, plugging away at Excel all day, every day. No one ever asks an analyst to see a site of their fanciest Excel tables.

But having numbers to back up my POVs got me into rooms with creatives, and before I knew it I was in a Planning group.

That led to a production company, where I was the only planner in a sea of creatives.

And when I eventually ended up at a PR agency, I was able to fill a need for conceptual creative thinking that I had unwittingly been training for since my Excel days.

 

The Work

Below are some work highlights of my last few years. It’s work done with an earned mindset…built on a belief that good work should generate headlines.

So if a headline intrigues you, click it and you’ll learn a little more about the project.

Or, just take a peek at my resume HERE.

01

In a new tune, the creators of Come From Away sing the praises of Canada

A little ditty on behalf of Destination Canada.

 

02

Ditch the headphones: “Pod Papers” turns podcasts into a magazine

Podcasts you can read, courtesy of The Paper and Packaging Board.

 

03

There’s An Official Blockbuster Beer Happening

Pour one out for nostalgia with 10 Barrel Brewing.

 

04

Shake Up Your Usual Yule Log Video With One Featuring a Chef or Drag Queen

A holiday escape from the comfort of your television.

 

05

Shoebox Museum: Icons and Innovators in Sneaker Packaging

Celebrating cardboard with sneakerheads!

 

06

Budweiser has a new ad that encourages you to drink water in between beers

OK that headline is maybe TOO on message, but the work is fun I promise.

 

07

 

08

I also did some traditional ad work.

In case you’re looking for that.