Role: Creative Director / Creative Strategist

We were the creative lead for Destination Canada during the pandemic. Yikes!

How do you offer up something to the world as a DMO when they can’t…ya know…visit.

Well, you can try to spread a little bit of the spirit of your communities to people that need it.

So we partnered with the writing duo behind the Broadway hit Come From Away to produce an animated celebration of all the nice details that make Canadian communities so unique. Don’t worry, the professionals wrote the lyrics and music while we handled the rest.

In addition to feature coverage in The Washington Post and Travel + Leisure, the video racked up over 12MM views on YouTube.