Role: Creative Director / Creative Strategist

Making responsible drinking a mind-blowing message.

I get it, no one really wants to hear “drink less.”

Instead, imagine what’s possible when you make GREAT, RESPONSIBLE decisions?

Thanks to Anthony Anderson and Danny Green, you don’t have to just imagine it.

In addition to airing during the NBA games on Christmas Day, the spot generated 34 media placements across business, lifestyle and men’s health outlets.