Role: Creative Director / Creative Strategist

A proper season’s greeting from the nicest places on Earth.

With everyone stuck at home for the 2020 holidays, we were tasked with ensuring that Americans had a way to experience Canada from home.

We partnered with Fairmont Hotels to shoot a series of unique Yule Log settings from across Canada, giving Americans a warm, cozy, Canadian vibe they could stream straight into their living rooms.

Starring a drag queen, chef, and yoga instructor, the series was featured on an exclusive Roku channel, making it an easy view for consumers to enjoy and an easy story for media to dig into.