Role: Creative StrategistFood, friends, and fun, all in the name of ending childhood hunger.
No Kid Hungry has a cause that everyone wants to support…building a world where no child goes to bed hungry. It’s so inspiring, they have a multitude of restaurant partners and celebs willing to take up the cause.
The challenge becomes designing a format that can support a multitude of restaurant partners and celebs.
Inspired by the classic telethon, we concepted and produced No Kid Hungry Live - a live streaming event hosted by Busy Phillips and Curtis Stone. Thanks to the generosity of everyone involved, the event was a smash hit from a partner, media, and fundraising perspective. It generated over 200MM media impressions, 110MM social impressions, and traffic to the campaign site was a 550% increase over the previous year’s campaign.
